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With our Salesforce integration you can sync data between Cal.com and your instance of Salesforce.

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Basic functionality

  • On booking, we create an event record under a lead/contact record
  • On reschedule, we adjust the event record’s dates
  • On cancellation, we delete the event record

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Event Type Options

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On booking, add events on and new attendees as

Choose which record to create Salesforce events under or if the attendee does not exist in Salesforce as the selected record create a new record of the chosen type. We search for records based on the attendee email. Options
  • Contact
  • Lead
  • Contact under an account

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Do not create new records for guests added to the booking

If this option is enabled, we will only handle creating events under the main attendee of the event and not additional guests

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Skip creating contacts if they do not exist in Salesforce

This option is available when adding events on contacts. If the option is enabled, skip creating new contacts if they do not exist in Salesforce already.

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Create event on contact, if it exists. Else fallback to lead

This option is available when adding events on leads. If this option is enabled, we check if a contact already exists with the attendee’s email. If it does, create the event on the contact record. If it does not exist, then we create the event on an existing lead record or create a new lead

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Create a new contact under an account based on email domain of attendee and existing contacts

This option is available when adding events on leads or a contact under an account. If this option is enabled, we create a new contact under an account if it does not already exist then create an event under that new contact. Determining which account an attendee belongs to

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If the contact does not exist under an account, create new lead from attendee

This option is available when adding events on contacts under an account. If a contact under an account does not exist, then create a new lead record.

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On booking, write to event object

When a booking is created, you can write to specific fields on the event record. To write to a field you need the following:

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On booking, write to a custom field on the attendee record

This option writes to fields on the type of record that is set to create events on. To write to a field you need the following:
  • The API field name ex. Custom_Field__c
  • The field type in Salesforce. We current support the following types:
    • Text (text, textarea )
    • Date (date, datetime)
    • Phone
    • Checkbox
    • Picklist
    • Custom (ignores field validations)
  • The value that you want to pass to the field (Mapping data from Cal.com to Salesforce)
    • For checkbox fields, you can choose whether to pass true or false
    • For picklist fields, the value passed needs to match the value of a picklist option
  • When to write to the field
    • When the field is empty
    • On every booking, overwriting the previous values

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Change record owner on booking

If you have an integration account that is creating records in Salesforce, you can pass the integration account name and Cal.com will change the owner of the attendee record to the organizer of the booking.

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If attendee exists in Salesforce, book directly with the owner

This option is available for round robin events. When this option is enabled, you can pass ?email as a URL param in the round robin booking link, Cal.com searches Salesforce for the record owner. If the record owner is a host of the round robin event, then only that owner’s availability is presented and the attendee books directly with the owner. Options to search ownership against

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If attendee has a free email domain, skip the ownership check and round robin as normal

If this option is enabled, if the attendee has a free email domain (ex. gmail.com) then ignore any Salesforce ownership checks.

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On cancelled booking, write to event record instead of deleting event

When this option is enabled, instead of deleting the event record we write to specific fields. To write to a field you need the following:
  • The API field name ex. Custom_Field__c
  • The field type in Salesforce. We current support the following types:
    • Text (text, textarea )
    • Date (date, datetime)
    • Phone
    • Checkbox
    • Picklist
    • Custom (ignores field validations)
  • The value that you want to pass to the field (Mapping data from Cal.com to Salesforce)
    • For checkbox fields, you can choose whether to pass true or false
    • For picklist fields, the value passed needs to match the value of a picklist option
  • When to write to the field
    • When the field is empty
    • On every booking, overwriting the previous values

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On cancelled booking, write to a custom field on the attendee record

When this option is enabled, cancelling a booking updates fields on the attendee’s contact or lead record in Salesforce. This is useful when you want to track cancellation status directly on the person’s record rather than (or in addition to) the event record. To configure, provide:
  • The API field name ex. Custom_Field__c
  • The field type in Salesforce. We current support the following types:
    • Text (text, textarea )
    • Date (date, datetime)
    • Phone
    • Checkbox
    • Picklist
    • Custom (ignores field validations)
  • The value that you want to pass to the field (Mapping data from Cal.com to Salesforce)
    • For checkbox fields, you can choose whether to pass true or false
    • For picklist fields, the value passed needs to match the value of a picklist option
  • When to write to the field
    • When the field is empty
    • On every cancellation, overwriting the previous values
You can use both the “write to event record” and “write to attendee record” options together. For example, you might mark the event as cancelled while also updating a status field on the contact or lead.

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Send no show attendee data to event object

When this option is enabled, we set the specific checkbox field to true when an attendee is marked as no-show in Cal.com

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Appendix

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Determining if an attendee belongs under an account

We determine if an attendee belongs under an account in the following order:
  1. Exact website match — If there is an account where the Website field matches the email domain of the attendee. Cal.com checks common URL formats first (e.g. acme.com, https://www.acme.com).
  2. Normalized website match — If no exact match is found, Cal.com normalizes the Website values by stripping protocols, www. prefixes, paths, ports, and trailing slashes before comparing. This means accounts with website values like https://www.acme.com/about/ or HTTP://ACME.COM:443/en/ still match an attendee with an @acme.com email.
  3. Contact email match — If there is a contact that matches the attendee’s email that belongs to an account, use that account. If multiple contacts share the same email domain, Cal.com selects the account that the majority of those contacts belong to.
  4. Cross-TLD fuzzy match — Cal.com extracts the base domain (for example, acme from acme.co.uk) and matches it against all account websites regardless of their top-level domain. This means an attendee with an @acme.co.uk email can be matched to an account whose website is acme.com, acme.de, or any other TLD variant sharing the same base domain. See Cross-TLD fuzzy domain matching for more details.
Cal.com uses the first match found. If no account is resolved at any step, the integration falls back to the behavior configured in your event type settings.

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Cross-TLD fuzzy domain matching

When using the Contact under Account attendee record type, Cal.com resolves the attendee’s Salesforce Account by matching their email domain against account Website fields. By default, this lookup requires an exact domain match — acme.com only matches accounts whose website is on acme.com. With cross-TLD fuzzy domain matching, Cal.com also matches across different top-level domains. An attendee with an @acme.co.uk email can be matched to a Salesforce Account whose website is acme.com, acme.de, or any other TLD variant sharing the same base domain. This is useful when:
  • Your Salesforce Accounts have websites on a single TLD (for example, acme.com) but attendees book from regional email domains (for example, @acme.co.uk, @acme.de)
  • You want to automatically link international attendees to the correct parent account without creating duplicate records
  • Your organization operates across multiple country domains under the same brand
Cross-TLD fuzzy matching only applies to the Contact under Account attendee record type. It does not affect contact-only or lead-only lookups.

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Mapping data from Cal.com to Salesforce

When writing to fields in Salesforce, you can pass data from different sources in Cal.com
  • To pass a static value, input the value in the Value field
  • To pass a value from a booking question, wrap the identifier of the booking question in {} brackets. For example, if you have a booking question with the identifier productInterest you would input {productInterest} in the Value field
  • To pass a value from a routing form, wrap the identifier of the field of you want to pass in {} and add the form: prefix. For example, if the field identifier is productInterest you would input {form:productInterest} in the Value field
  • To pass a utm_parameter, pass the parameter name as {utm:parameter} in the value field. We currently support the following:
    • utm_source as {utm:source}
    • utm_medium as {utm:medium}
    • utm_campaign as {utm:campaign}
    • utm_term as {utm:term}
    • utm_content as {utm:content}